THE GLENLIVET ANNOUNCES THE ARRIVAL OF FOUNDER’S RESERVE – Scotch Whisky News

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THE GLENLIVET ANNOUNCES THE ARRIVAL OF FOUNDER’S RESERVE

The Glenlivet has today announced the arrival of Founder’s Reserve in the UK and Germany. Unveiled in October last year, Founder’s Reserve is a new, permanent benchmark expression in the brand’s core range that has been created as the ultimate tribute to founder George Smith’s original vision to craft the most definitive, smooth single malt Scotch whisky.

With Founder’s Reserve, The Glenlivet’s perfectly-balanced and fruity house style is skilfully complemented with a creaminess and sweetness from the addition of First Fill American oak casks. The result is a single malt Scotch whisky of exceptional smoothness; the very quality for which George Smith’s The Glenlivet was widely admired and appreciated for in his day.

This expression is presented in a clear glass bottle that draws attention to the quality of the pale gold whisky inside. The Georgian Blue carton is both classic and contemporary in style and features George Smith’s signature, which provides stand-out appeal on shelf and honours Smith’s original style of whisky. Inclusion of the new The Glenlivet signifier, featuring the Packhorse Bridge that crosses the River Livet, appears on both the bottle cartouche and on the lid of the carton, demonstrating the brand’s rich provenance as ‘the single malt that started it all’.

Nikki Burgess, Global Brand Director for The Glenlivet, said: “We are very excited about sharing Founder’s Reserve with discerning whisky drinkers around the world. The expression now sits alongside The Glenlivet 12 Year Old in our global range and adds a twist of creaminess to the classic The Glenlivet style, which we are confident will appeal to whisky fans who seek out The Glenlivet’s benchmark quality for single malt Scotch whisky.

“The Glenlivet has been the largest contributor to the growth in single malt over the last five years and we look forward to Founder’s Reserve rolling out around the world, as its exceptional taste and link to the distillery’s past are sure to help us continue our success in the future.”

Alan Winchester, Master Distiller for The Glenlivet, added: “It has been an absolute privilege to craft a whisky in tribute to the man whose talent, dedication and vision for creating the definitively smooth single malt has led to The Glenlivet style that we know and admire today. In marrying together a selection of traditional and First Fill American oak casks from our inventory, I have been able to craft a complex whisky in The Glenlivet style with a pronounced creaminess, sweetness and smoothness that I am sure George would have approved of.

“For me, the nose has delicate aromas of citrus fruit and the sweet palate imparts zesty orange and toffee notes alongside classic The Glenlivet pear flavours, which is followed by a long, creamy and smooth finish. I’m really eager to hear what our fans old and new think about our latest interpretation of The Glenlivet through Founder’s Reserve and look forward to tasting it with them at the distillery in the coming months.”

The Glenlivet Founder’s Reserve is now available at the RRP of $42 (or local equivalent) in the UK and Germany, ahead of a wider roll out throughout the year.

NOTES

The Glenlivet Founder’s Reserve – Tasting Notes by Alan Winchester, Master Distiller of The Glenlivet

Nose: Delicate aromas of citrus fruit, notably sweet orange
Palate: Sweet, fruit notes of zesty orange and pears, with a hint of candy, toffee apples. Well-balanced and exceptionally smooth
Finish: Long, creamy and smooth

About The Glenlivet
Created by George Smith in 1824, The Glenlivet is the original single malt Scotch whisky, renowned for its smooth and fruity flavour profile. Today, The Glenlivet is the No.2 single malt Scotch whisky in the world and the No.1 single malt Scotch whisky in the USA, the world’s largest malt whisky market. The Glenlivet is also the biggest contributor to the volume growth of the single malt category worldwide, adding more than any other single malt whisky brand over the last five years. As the single malt that started it all, The Glenlivet is committed to continuing its legacy for crafting single malt whiskies of outstanding quality and has led innovation within single malt in recent years. Standout initiatives include the release of The Glenlivet Alpha, a mystery single malt, and the creation of The Guardians of The Glenlivet, an online hub for fans to engage with the brand and each other.
www.theglenlivet.com

@TheGlenlivet

About Chivas Brothers
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard, the world’s co-leader in wines and spirits. Chivas Brothers’ award-winning portfolio features some of the world’s most revered Scotch whisky brands including Chivas Regal, the world’s first luxury whisky and the No.1 Scotch whisky in China; Ballantine’s, Europe’s No.1 Scotch whisky; The Glenlivet, the world’s No.2 single malt whisky; and Royal Salute, the world’s only exclusively prestige Scotch whisky range. The portfolio also includes two of the world’s leading English gins – Beefeater, the world’s most awarded premium gin, and Plymouth gin – plus a selection of highly acclaimed single malt whiskies, including Aberlour, Longmorn, Scapa, Strathisla and Tormore. The range is completed by a collection of blended Scotch whiskies operating in many of the world’s key whisky markets which includes 100 Pipers, Clan Campbell, Something Special and Passport Scotch.
www.chivasbrothers.com

@ChivasNewsRoom

About Pernod Ricard
Pernod Ricard is the world’s co-leader in wines and spirits with consolidated sales of €7,945 million in 2013/14. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin & Spirit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector and employs a workforce of approximately 18,000 people, operating through a decentralized organization with 6 ‘Brand Companies’ and 80 ‘Market Companies’ established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. Pernod Ricard is listed on the NYSE Euronext exchange (Ticker: RI; ISIN code: FR0000120693) and is a member of the CAC 40 index.
www.pernod-ricard.com

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