Adrian Grenier, American actor, producer and social entrepreneur, has been announced as a judge for The Venture – Chivas Regal’s global search for the most promising social entrepreneurs around the world.

Grenier will bring his experience as a social entrepreneur and angel investor to the panel of judges who are tasked with awarding a share of a $1 million fund amongst the most exciting social enterprises at The Venture Final Pitch event in San Francisco on July 24th 2015. The star of the hit TV series and upcoming feature film, Entourage, will be joined on the panel by Morgan Clendaniel (Editor of Fast Company’s Co.Exist) and Alex Ricard (Pernod Ricard Chairman and CEO).

Since launching back in October 2014, The Venture has received over 1000 applications from social enterprises across five continents. Sixteen finalists from as many countries have been selected to take part in an Accelerator Week in Silicon Valley, the epicentre of the start-up world, where they will be mentored by global businesses leaders and successful social entrepreneurs. Five finalists will then be selected to pitch in front of a live audience and the global judging panel at The Venture Final Pitch event. The finalists will be judged on the viability of their business and the scalability of their impact model.

Adrian Grenier has already successfully launched a number of social enterprises including SHFT, a lifestyle platform focused on a sustainable approach to the way we live through film, design, art and food, so has a wealth of personal expertise to bring to The Venture. He is also currently running an exciting Kickstarter campaign for the project entitled, ‘52: The Search for the Loneliest Whale, a cinematic quest to find the “52 Hertz Whale” which scientists believe has spent its entire life in solitude, calling out at a frequency that is different from any other whale.

Adrian Grenier commented on the announcement: “I’m delighted to be part of The Venture’s prestigious panel. Business is the driving force of society; in an ever-shrinking world, we need businesses to look outside their sometimes myopic, selfish goals, and practice a large global vision. Social entrepreneurship is a huge passion of mine, and to have the opportunity to observe and judge 16 of the most exciting social start-ups from around the globe is a real privilege. Good luck to all the finalists, and I’ll be seeing you in San Francisco!”

Richard Black, Chivas Regal Global Brand Director, added: “We’re proud to be announcing Adrian as a judge for The Venture Final Pitch event in July. He has an understanding of the start-up world and a desire to use innovation to create positive change so we know he will bring invaluable insight to the panel and provide great business advice to the finalists. There are a variety of industries represented amongst the 16 finalists, and with Adrian joining Alex Ricard and Morgan Clendaniel, we feel we have just the right expert judges to evaluate each business’ potential and how we can help them grow.”

The Venture’s 16 global finalists will be announced on the May 11th, 2015 and will go head to head in a 5 week public vote to secure a share of the $1 Million in funding before they even reach The Final Pitch.

To find out more about Adrian’s role and to vote for your favourite finalist from May 11th, 2015, visit

chivas celtic logoNotes:

The Venture
The Venture is Chivas’ global search to find and support the most promising aspiring social entrepreneurs who want to succeed whilst making a positive impact on the lives of others. With over $1 million in funding and resources, The Venture will enable social entrepreneurs from around the world realise their potential and gain exposure for their business.

Win the Right Way
Win the Right Way aims to inspire a new generation to achieve success whilst making a positive impact on the lives of others and is the latest installment of Chivas Regal’s Live with Chivalry campaign, which launched in 2008.

Live with Chivalry
Chivas’ Live with Chivalry campaign launched in 2008 and has since inspired modern gentlemen in more than 60 countries around the world to succeed in the right way. Win the Right Way is the latest instalment of the Live with Chivalry campaign. It communicates Chivas Regal’s brand values, and aims to inspire a new generation to achieve success whilst making a positive impact on the lives of others.

About Chivas Regal
Chivas Regal is a truly global brand, selling 4.9 million 9L cases annually in more than 150 countries across Europe, Asia Pacific and Americas. The Chivas Regal range is the epitome of style, substance and exclusivity and includes Chivas Regal 12, 18 and 25 Year Old.

About Chivas Brothers
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits.  Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater gin, The Glenlivet, Royal Salute, Aberlour, Plymouth gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.

About Pernod Ricard
Pernod Ricard is the world’s co-leader in wines and spirits with consolidated sales of €7,945 million in 2013/14. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin & Spirit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector and employs a workforce of approximately 18,000 people, operating through a decentralized organization with 6 ‘Brand Companies’ and 80 ‘Market Companies’ established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. Pernod Ricard is listed on the NYSE Euronext exchange (Ticker: RI; ISIN code: FR0000120693) and is a member of the CAC 40 index.

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