LIMITED EDITION JOHNNIE WALKER® GOLD LABEL RESERVE™ EXCLUSIVE TRAVELLERS’ EDITION LAUNCHED IN TRAVEL RETAIL – Scotch Whisky News

Johnnie Walker Gold Label Reserve Exclusive Travellers Edition - Full map over 4 bottles

LIMITED EDITION JOHNNIE WALKER® GOLD LABEL RESERVE™ EXCLUSIVE TRAVELLERS’ EDITION LAUNCHED IN TRAVEL RETAIL

Featuring a Striking Golden Map of the World, this exclusive Limited Edition bottle design has been created for the gifting market

Diageo Global Travel, 5th November 2014; JOHNNIE WALKER®, makers of the world’s number one best-selling Blended Scotch Whisky1, today launched a limited edition bottle design exclusive to travel retail – the JOHNNIE WALKER® GOLD LABEL RESERVE™ EXCLUSIVE TRAVELLERS’ EDITION.

Inspired by the spirit of travel and celebrating shoppers’ own journeys across continents, this limited edition bottle design in a striking gold-coloured, metallic coating has been embossed with a travel-inspired image of the world map.

This limited edition bottle design is aimed at the festive gift market in travel retail. The smooth, award-winning2 taste of JOHNNIE WALKER GOLD LABEL RESERVE super-premium Scotch Whisky transforms any celebratory moment into something extraordinary.

The striking metallic bottle coating serves to emphasise the super-premium, golden cues of the liquid: the gold-standard craft and ‘golden whiskies’ that went into creating this blend, and the special moments that this whisky is made to celebrate.

JOHNNIE WALKER GOLD LABEL RESERVE EXCLUSIVE TRAVELLERS’ EDITION will be available for a limited time only from travel retail outlets worldwide where JOHNNIE WALKER GOLD LABEL RESERVE is already stocked. It will be available in time for key festive occasions such as Christmas, New Year’s Day and Chinese New Year in February. The RRSP for 1ltr will be USD68, £48, €58 or AUD88.

Peter Fairbrother, Marketing Director of Diageo Global Travel and Middle East (GTME), said: “We have created this Limited Edition bottle design exclusively for our Travel Retail partners in the run up to the key festive gifting moments. JOHNNIE WALKER GOLD LABEL RESERVE EXCLUSIVE TRAVELLERS’ EDITION serves to highlight our commitment to provide differentiated premium products for the travel retail channel and we are positive that the luxurious world map design captures the imagination of travellers seeking gifts that celebrate journeys.”

JOHNNIE WALKER Master Blender, and creator of this celebration blend, Jim Beveridge suggests the perfect serve to show off the versatility of JOHNNIE WALKER GOLD LABEL RESERVE: “A whisky as special as this is designed to be shared, so I would suggest savouring JOHNNIE WALKER GOLD LABEL RESERVE in a tall glass with crushed ice and a slice of orange, to really bring out each layer of flavour. JOHNNIE WALKER GOLD LABEL RESERVE EXCLUSIVE TRAVELLERS’ EDITION is perfect to toast the occasion and transform the moment into something spectacularly memorable.”

Notes:

1IWSR, 2013

2Awards:

2014 – Gold

Scotch Whisky – Deluxe Blend – 2014

International Wine & Spirit Competition

2013 – Silver

Scotch Whisky – Deluxe Blend – 2013

International Wine & Spirit Competition

JOHNNIE WALKER GOLD LABEL RESERVE has an ABV of 40%.

TASTING NOTES

On the nose JOHNNIE WALKER GOLD LABEL RESERVE is soft and buttery, carrying aromas of fresh botanicals and smooth caramel. On the tongue, sweet honeyed and floral flavours carry a smooth and creamy character. Then, the signature JOHNNIE WALKER smokiness brings all the golden flavours together in one sensationally long, lingering finish.

ABOUT THE JOHNNIE WALKER® GOLD LABEL RESERVE™ LIMITED EDITION SERIES

The JOHNNIE WALKER GOLD LABEL RESERVE LIMITED EDITION series features limited edition bottle designs, released annually to celebrate different occasions or themes. They are distinctive from the standard edition bottle, with a gold-colour coating that celebrates the golden quality of the award-winning super-premium Blended Scotch Whisky inside. The 2014 bottle is exclusive to travel retail: its design celebrates the spirit of global travel.

ABOUT DIAGEO

Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories.  These brands include Johnnie Walker, Crown Royal, J&B, Buchanan’s, Windsor and Bushmills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is a global company, and our products are sold in more than 180 countries around the world.  The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO).  For more information about Diageo, our people, our brands, and performance, visit us at http://www.diageo.com/.  Visit Diageo’s global responsible drinking resource, http://www.drinkiq.com/, for information, initiatives, and ways to share best practice.

Celebrating life, every day, everywhere.

The JOHNNIE WALKER and GOLD LABEL RESERVE words, the Striding Figure device and associated logos are trademarks © John Walker & Sons 2014.

Please Drink Responsibly. Visit www.DrinkiQ.com

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