THE GLENLIVET NÀDURRA UNVEILS HAND-CRAFTED DRAM CHAIR BY AWARD-WINNING DESIGNER GARETH NEAL – Scotch Whisky News

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THE GLENLIVET NÀDURRA UNVEILS HAND-CRAFTED
DRAM CHAIR BY AWARD-WINNING DESIGNER GARETH NEAL

The Glenlivet, the single malt that started it all, has unveiled the latest innovation from its Nàdurra range, The Glenlivet Nàdurra Dram Chair. A celebration of modern craftsmanship, the Dram Chair aims to provide the perfect setting in which whisky connoisseurs can relax and enjoy a dram of single malt Scotch whisky.

The Dram Chair is the result of a collaboration with award-winning British designer, Gareth Neal, whose original furniture is popular among discerning customers around the world. Neal drew inspiration from the traditional, nineteenth century production methods at the heart of Nàdurra, meaning ‘natural’ in Gaelic, to design a contemporary piece that captures the spirit of the range.

 The frame of the chair is hand-crafted from oak, so crucial to the maturation of The Glenlivet spirit, while the leather seat has been steeped in oak bark by the only remaining oak tannery in Great Britain. The copper rivets, which mirror the distillery’s copper pot stills, secure the chair and ensure that it will withstand the test of time and a dram can be nestled comfortably on the chair’s arm.

The original design will be on display for a limited time at The New Craftsmen store in Mayfair, London, before it becomes an exhibit at The Glenlivet Distillery. Members of The Guardians of The Glenlivet online community can commission a chair to order at a cost of £6,200, and customise which arm of the chair should be equipped to house a dram. Each bespoke chair will be etched and numbered to create subtle variations and originality for collectors.

Commenting on the launch, Neal said: “My core values are people, process and place, so spending time with the handful of people who make The Glenlivet Nàdurra and witnessing first-hand the time-honoured processes that are used to create this fine whisky was truly inspiring. I have used a similar, hand-crafted approach to my own production methods for this unique dram chair.

“Enjoying a dram is a moment of escapism and I wanted to immerse the sitter in the materials that have brought this moment of pleasure about, in absolute comfort. The piece is so lightweight that it can literally be transported to a location of choice. I imagined a dramatic vista of the Scottish Highlands but the collector can create their own perfect Nàdurra moment.”

Nikki Burgess, Global Brand Director of The Glenlivet, added: “Neal and The New Craftsmen were obvious partners to commission to make The Glenlivet Nàdurra Dram Chair. They are passionately committed to a shared vision: combining the unique heritage of British craftsmanship with a sense of modernity. The partnership has resulted in something naturally crafted that is surprising and unique – a timeless original.”

 The Glenlivet Nàdurra is batch produced at cask strength using traditional methods and is bottled without chill-filtration, which offers additional complexity, body and a richer texture. The Dram Chair launch continues an innovative year for The Glenlivet Nàdurra, which has included the expansion of the range with two permanent new additions; Nàdurra Oloroso, matured exclusively in sherry casks, is extending its presence from Travel Retail into domestic markets, while Nàdurra First Fill Selection was launched last month and is rolling out into markets worldwide.

NOTES

About Gareth Neal
Gareth Neal is a London-based furniture maker with a unique approach to design; through material inventiveness, curiosity and reinterpretation, he has helped to shape a new era within the context of design and craft. Gareth’s work ranges from individual pieces for the international collectors market, to bespoke commissions for private clients, & the design of production pieces for industry.

www.garethneal.co.uk

About The New Craftsmen

Launched in December 2012 in Mayfair, The New Craftsmen works to promote and sell craftsmanship from the British Isles, from a selection of Britain’s finest makers, working in textiles, silverware, furniture, ceramics, jewellery, glassware and beyond, including Gareth Neal. In June 2014 they opened their first permanent space in Mayfair, located in a late 19th century building that was once a workshop to makers of breeches. From here they sell the work of a growing network of makers, as well as manage bespoke commissions for those looking for completely unique pieces. Work is also sold online and shipped internationally.

www.thenewcraftsmen.com

ABOUT CHIVAS BROTHERS

Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth Gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.

www.chivasbrothers.com

@ChivasNewsRoom

ABOUT THE GLENLIVET

Created by George Smith in 1824, The Glenlivet is the original single malt Scotch whisky, renowned for its smooth and fruity flavor profile. Today, The Glenlivet is the No. 2 single malt Scotch whisky in the world and the No.1 single malt Scotch whisky in the USA, the world’s largest malt whisky market. The Glenlivet is also the biggest contributor to the volume growth of the single malt category worldwide, adding more than any other single malt whisky brand over the last five years. As the single malt that started it all, The Glenlivet is committed to continuing its legacy for crafting single malt whiskies of outstanding quality and for pioneering innovation within the category. The brand has introduced a raft of successful initiatives in recent years aimed at improving understanding and interest in single malt whisky, such as the launch of The Glenlivet Alpha, a mystery single malt released without cask information or tasting notes, and the creation of The Glenlivet Guardians, an online hub for fans of The Glenlivet worldwide to engage with the brand and each other.

 www.theglenlivet.com

@TheGlenlivet

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