ISLE OF ARRAN’S DRAMATIC LANDSCAPE INSPIRES NEW LOOK FOR CORE RANGE – Scotch Whisky News

AA ARRAN Core Range

ISLE OF ARRAN’S DRAMATIC LANDSCAPE INSPIRES NEW LOOK FOR CORE RANGE

Whisky lovers are invited to raise a glass to the natural beauty of the Isle of Arran with a dram of whisky from the distillery’s redesigned core range…

Isle of Arran Distillers has given its core range of single malts a makeover after being inspired by the dramatic landscapes of the place where the whisky is made.

The distillery has redesigned the packaging of its four key expressions of the Arran Malt to reflect the quality and provenance which lie at the heart of the spirits.

The colours on each of the new bottles have been specifically chosen to mirror the hues of the landscapes on the Isle of Arran where the whisky is made.

Isle of Arran Distillery Managing Director Euan Mitchell said: “Arran is known as ‘Scotland in miniature’ and offers in a single location the stunning and varied landscapes for which Scotland is noted – we could have no better inspiration.

“We feel very lucky to call such a beautiful place home. It offers us so many perfect conditions for making top quality whisky and as so many of our expressions are inspired by the legends and landscapes of Arran, it makes sense that the packaging does too.”

The Arran Ten Year Old Malt, the distillery’s classic expression and flagship bottling, has been redesigned in shades of green which reflect the mossy green of Arran’s hills.

The Arran 12 Year Old, the only cask strength expression in the core range, now comes in shades of grey inspired by the rugged rocks and stones that adorn the island while the 14 Year Old has shades of purple in an echo of the heather scattered across Arran’s hills.

The new look of the Lochranza Reserve, a non-aged Single Malt bottled at 43%, uses shades of blue inspired by the often dramatic skyline of Arran.

Euan added: “We’ve gone for a modern feel but kept some of the classic design cues such as the copper edging as these are our classic single malts which our loyal followers will recognise.

“The new packaging is being rolled out gradually and has already been very well received – as we find is the case when people taste the Arran spirit.”

Each of the whiskies in the Arran range are non-chill filtered and made without the addition of any artificial colours. The distillery only ever uses ex-sherry and ex-bourbon casks to achieve the characteristic well-rounded flavour.

Retailing at £32.99 to £44.99, the Arran core range is available from specialist whisky shops and from http://www.arranwhisky.com/. The Lochranza Reserve should soon be available in supermarkets.

Notes

For more information visit www.arranwhisky.com

Accolades for Isle of Arran Distillery include Winner for: Best New Exporter (2004), Queen’s Award for International Trade (2005), Scottish Distiller of the Year (2007) and Scottish Drinks Producer of the Year (2007.)

Product awards include: Best Whisky Liqueur (2007), ‘Best Single Malt Scotch 12 Years & Under’ for The Arran Malt Amarone Cask Finish (2008) ‘Best Single Malt Scotch 11-15 Years’ for The Arran Malt Sherry Single Cask 1998 (2010) and ‘Best Single Malt Scotch 11-15 Years’ for the Icons of Arran Peacock (2011.) ‘Double Gold Award’ for Arran’s 14 Year Old Single Malt and ‘Gold Award’ for Arran’s 10 Year Old Single Malt at the San Francisco World Spirits Competition (2012). Double Gold in FiftyBest.com awards (2012). Double Gold Medal for the 12 year-old Cask Strength in the San Francisco World Spirits Competition (2013). Double Gold for both the 10 year-old and 12 year-old Cask Strength at the China Wine & Spirits Best Value Awards 2014.

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