IRISH DISTILLERS PERNOD RICARD CELEBRATE 30 YEARS OF MIDLETON VERY RARE – Irish Whiskey News

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IRISH DISTILLERS PERNOD RICARD CELEBRATE 30 YEARS OF MIDLETON VERY RARE

Introducing Midleton Very Rare 30th Anniversary Pearl Edition

The Midleton Distillery has unveiled Midleton Very Rare 30th Anniversary Pearl Edition; an exclusive, limited edition created to celebrate the 30th anniversary of the expression heralded by many whisk(e)y experts as the pinnacle of Irish whiskey.

A true Irish masterpiece and a perfectly balanced exemplar of the Midleton Very Rare style, Pearl Edition is the result of a collaboration between Master Distiller, Brian Nation, and Barry Crockett, Master Distiller Emeritus, who share between them more than 60 years’ distilling experience at the Midleton Distillery in County Cork.

Barry and Brian personally selected a 1984 Single Pot Still Irish Whiskey and a 1981 grain whiskey respectively to blend into a whiskey of exceptional quality. As is tradition, both whiskeys have been matured in American oak barrels, which after 30 years have imparted luscious vanilla and delicate honey flavours.

Local artisans have collaborated to provide exceptional and authentic packaging for the expression, befitting its outstanding quality and rarity. Each presentation pack is bespoke; the Leadbetter family of glassblowers from Jerpoint Glass Studio, Co. Kilkenny, has shaped each bottle individually, which sits in a grand box fashioned from the mightiest Irish oak by some of Ireland’s most-skilled, wood craftspeople from Co. Wexford. The case houses a limited edition, celebratory booklet and a hand-blown miniature of Midleton Very Rare Pearl Edition to allow whiskey lovers to taste and share the whiskey without opening the full bottle.

Midleton Very Rare Pearl Edition continues the tradition of featuring the signature of the creator on the label. As Master Distiller Emeritus, Barry Crockett returned to craft the expression with Master Distiller Brian Nation, the bottle features both names in recognition of their joint creation. Nation comments:

“Midleton Very Rare Pearl Edition has been 30 years in the making; 30 years of craft, 30 years of tradition and 30 years of patience. The liquid, its bottle and the presentation box are examples of the finest Irish craftsmanship, and offer whiskey aficionados the ultimate Irish whiskey experience by perfectly capturing our Irish heritage as we look to the future. Pearl Edition sets a new benchmark for Midleton Very Rare and the distillery’s Prestige Collection, as we continue to craft innovative whiskeys to further enhance the Irish whiskey renaissance.”

Barry Crockett, Master Distiller Emeritus, added: “Few things are worth coming out of retirement for, but the opportunity to be a part of the creation of Midleton Very Rare Pearl Edition is certainly one of them. The whiskey is Midleton’s most prized possession and represents the greatest milestone since I crafted the first ever edition of Midleton Very Rare back in 1984. It is an honour to be a part of this release and Ireland’s rich distilling heritage, and I hope discerning drinkers and whiskey enthusiasts cherish every drop.”

With only 117 bottles in existence, Midleton Very Rare Pearl Edition will be available in Ireland, UK, France, Germany and China, priced at €6,000 or equivalent, from November 2014.

NOTES

Midleton Very Rare Pearl Edition tasting notes:

NOSE
The initial fresh herbal notes of crushed garden mint and rosemary, are a testament to the quality of the ex-bourbon barrels in which this whiskey has rested for many years. Soft honey sweetness along with beeswax shows its antique character, while hints of gingerbread combine with toasted oak to compliment some pot still spices.
TASTE
The soft silky mouth coating is initially honey sweet, then the fresh herbal flavours follow through with a touch of menthol. The spicy notes concentrate, staying sweet with cinnamon and liquorice before the toasted oak adds to the complexity.
FINISH
The succulence of the herbs and spices is very slow to fade.

ABOUT PERNOD RICARD

Pernod Ricard is the world’s co-leader in wines and spirits with consolidated sales of €7,945 million in 2013/14. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin & Spirit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector and employs a workforce of approximately 18,000 people, operating through a decentralized organization with 6 ‘Brand Companies’ and 80 ‘Market Companies’ established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. Pernod Ricard is listed on the NYSE Euronext exchange (Ticker: RI; ISIN code: FR0000120693) and is a member of the CAC 40 index. www.pernod-ricard.com

ABOUT IRISH DISTILLERS

Irish Distillers was formed in 1966, when a merger took place between Irish whiskey distillers, John Power & Son, John Jameson & Son and the Cork Distillery Company. In an attempt to reverse the decline in Irish whiskey sales, the company decided to consolidate production at a new purpose-built facility alongside the existing distillery in Midleton, Co. Cork. Irish Distillers was bought by Pernod Ricard in June 1988 and today, Jameson is the No.1 Irish whiskey in the world, selling over 4 million 9L cases worldwide and contributing more than any other Irish whiskey brand to the phenomenal global growth of the category. Irish Distillers is committed to driving continued, sustainable growth of the Irish whiskey category.

Irish Distillers’ portfolio of whiskeys is comprised of Jameson, the world’s no.1 Irish whiskey; Irish favourite Paddy which celebrated its centenary in 2013; Powers, the robust super premium whiskey for discerning drinkers; and the much-acclaimed brands that comprise the Irish Distillers’ Prestige Collection – the Single Pot Still Whiskeys of Midleton which includes the Spot range (Green Spot, Yellow Spot) and Redbreast, Ireland’s most awarded single pot still whiskey brand.
www.irishdistillers.ie

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