BALLANTINE’S INCREASES ASIAN GOLF PRESENCE WITH SPONSORSHIP OF KOLON KOREA OPEN – Scotch Whisky News

Ballantine's and the Kolon Korea Open

BALLANTINE’S INCREASES ASIAN GOLF PRESENCE WITH

SPONSORSHIP OF KOLON KOREA OPEN 

Ballantine’s, the No 2 Scotch whisky in the world, is further reinforcing its commitment to golf in Asia with the announcement of a three-year sponsorship of the Kolon Korea Open; a notable OneAsia Tour event whose field has previously included Rory McIlroy, Rickie Fowler and Sergio Garciá. The sponsorship commences with the 2014 tournament, which takes place this week (23 – 26 October) at the Woo Jeong Hills Country Club in South Korea.

Following a successful five-year title sponsorship of the Ballantine’s Championship in South Korea, Ballantine’s presence at this year’s Kolon Korea Open will include branding on course, an exhibition tent at the Gallery Plaza to showcase Ballantine’s product and the staging of a special Ballantine’s Award. The tournament winner will be awarded with a prestigious bottle of Ballantine’s 30 Year Old, and players achieving the daily ‘Lowest Round’ score will also be gifted with a bottle of Ballantine’s 17 Year Old.

Sponsorship of the Kolon Korea Open further enhances Ballantine’s impressive track record of support for golf events both in Asia and in its homeland, Scotland. The BMW Masters in Shanghai, of which Ballantine’s has been an official sponsor for three consecutive years, continues to attract a strong field year-on-year and allows Ballantine’s to showcase its product through its partnership. The Aberdeen Asset Management Scottish Open, where Ballantine’s has also been an official sponsor since 2007, attracts world class talent to its links courses, just miles away from the spiritual home of Ballantine’s, Glenburgie Distillery.

This strong portfolio of tournament sponsorships provides an opportunity for Ballantine’s to connect with a key audience in the inaugural year of the launch of the Ballantine’s Golf Club. The Ballantine’s Golf Club is a unique and innovative online Golf Club, inspired by golf and its lifestyle and aimed at those who share an appreciation of golf and a love of fine whisky. World-renowned golfer Ian Poulter is the Club’s founding Captain and registrations for the Club are open now at http://www.ballantinesgolfclub.com/.

Membership to the Ballantine’s Golf Club, which is free-of-charge, will offer access to exclusive content, invitational events, whisky tastings, VIP hospitality and a range of member rewards, as well as the chance to meet and play with top players and participate in a member-only global tournament.

Ballantine’s Global Brand Director, Peter Moore, comments; “We’re delighted to announce our sponsorship of the Kolon Korea Open and to continue building on our strong heritage in golf across Asia. The sponsorship will provide us with a great opportunity to introduce our fans in Korea to the Ballantine’s Golf Club and to continue to strengthen our position as one of the leading whisky brands in Asia.”

Ballantine’s has a rich history in golf dating back to 1960 when the first Ballantine’s sponsored golf tournament was played at Wentworth Club in England. Ballantine’s founded the Ballantine’s Championship in 2008, remaining title sponsor of the tournament until 2013. Ballantine’s has also been a sponsor of the Aberdeen Asset Management Scottish Open since 2007 and the BMW Masters in Shanghai, China, since 2012.

About Ballantine’s

Ballantine’s is the No.1 Scotch whisky in Europe and the No. 2 Scotch whisky in the world with the range selling over 70 million bottles a year worldwide. Ballantine’s has won more than 130 trophies and medals at international competitions in the past 10 years for its outstanding quality, as a result of its unique richness of character and perfect balance. The range, from Ballantine’s Finest to the exclusive 40 Year Old, is the most extensive in the world of Scotch and is maintained by Master Blender Sandy Hyslop, continuing the brand’s tradition of Master Blenders that dates back to 1827. In 2013, Ballantine’s continued its innovative approach by launching Ballantine’s Brasil, a spirit drink made from selectively cask steeping Scotch whisky with Brazilian lime peel.

http://www.ballantines.com/ 

About Ballantine’s in golf

Ballantine’s has a rich history in golf dating back to 1960 when the first Ballantine’s sponsored golf tournament was played at Wentworth Club in England. Ballantine’s founded the Ballantine’s Championship in 2008, remaining title sponsor of the tournament until 2013. Ballantine’s has also been a sponsor of the Aberdeen Asset Management Scottish Open since 2007 and the BMW Masters in Shanghai, China, since 2012.  

About Chivas Brothers

Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.

http://www.chivasbrothers.com/

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