News Release from Benromach Distillery Company Ltd – Scotch Whisky News

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News release from Benromach Distillery Company Ltd 

New 100° Proof whisky from distillers of classic Speyside single malts  

A new single malt whisky has been unveiled by the Benromach Distillery Company Ltd as the brand continues to grow. 

Benromach 100° Proof is bottled at 57% ABV – the old Imperial measure which followed a tradition established when sceptical sailors, who wanted to ensure their rum rations had not been watered down, mixed spirit with gunpowder. If the mixture ignited, its strength was “proved”. 

The 100° Proof is an intense and richly complex whisky with sherry kicks, stewed fruit, beeswax polish, vanilla pods and delicate smoke. 

The new whisky joins a stable of expressions led by the flagship Benromach 10 Years Old. 

Benromach 100° Proof will adopt the same new look as that for the 10 Years Old, which was unveiled in April this year. 

The new packaging, developed in conjunction with branding agency Stuff Creative, emphasises the handcrafted credentials of the whisky, made using the finest natural ingredients by just three distillers at the Forres distillery. 

The Benromach Distillery Company Ltd, which is owned by single malt specialist Gordon & MacPhail, has also revealed new packaging in the same style for its Benromach Organic and Benromach Peat Smoke expressions. 

Benromach Organic was the world’s first wholly organic whisky, certified by the UK Soil Association, when it was launched in 2006. 

Benromach Peat Smoke is produced in very small batches with a phenol level of 67ppm and is a wonderfully fruity and smoky single malt. 

Michael Urquhart, Managing Director of Gordon & MacPhail, said: “We are custodians of the time-honoured crafts of distillation and maturation and we enjoy experimenting to present different styles of Benromach for consumers to enjoy. 

“The 100° Proof will have a strong appeal and exemplify the versatility of what is a contemporary and sophisticated Benromach brand.” 

Benromach Distillery was established in 1898 and changed hands many times. It was bought by Gordon & MacPhail in 1993 and re-opened by HRH Prince Charles in 1998. 

Since then, sales of Benromach have grown rapidly. Last year they increased by 29% and the whisky is now exported to 30 countries around the world. 

Last month the company opened two new dunnage warehouses as it expands to meet growing demand. It also recently recruited a third distiller.  

Benromach 100 Proof

Notes 

Leading malt whisky specialist Gordon & MacPhail is the owner of Benromach Distillery. Established in 1898, it was virtually derelict when the family-owned company bought it in 1993. Following a painstaking restoration and re-equipment, the distillery was re-opened by HRH Prince Charles in 1998.

In reopening Benromach Distillery, Gordon & MacPhail decided to create a classic Speyside single malt – a style that draws its influence from pre-1960s Speyside whiskies. 

Benromach Distillery is located on the outskirts of the ancient market town of Forres. A four star visitor centre is open to the public throughout the year for tours and tastings. Benromach Distillery is a member of the world famous Malt Whisky Trail. 

Benromach 10 Years Old 

Benromach 10 Years Old is created from the finest Scottish barley and pure spring water from the nearby Romach hills. After being matured for at least 10 years, it emerges golden in colour and displays rich fruit, sweet chocolate and delicate spicy aromas. With a rich sherry influence, the mouth-watering palate coats the senses with exotic fruit flavours, toasted malt and a delicate hint of smoke. 

The new look for the Benromach expressions has been created and designed by Edinburgh based design studio, Stuff Creative.

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