DIAGEO GLOBAL TRAVEL RELEASES RARE SINGLE MALT WHISKY FROM THE NOW SILENT BRORA DISTILLERY – Scotch Whisky News

AA Brora 40 Year Old is today unveiled for travellers

‘A rare survivor from a closed distillery’
DIAGEO GLOBAL TRAVEL RELEASES RARE SINGLE MALT WHISKY FROM THE NOW SILENT BRORA DISTILLERY
Only 160 bottles will be available exclusively through partnership with World Duty Free Group UK

Scotland, February 2014; Diageo Global Travel and Middle East (GTME) today announced the release of just 160 bottles of BroraTM 40 Year Old, the most expensive Single Malt whisky ever released by Diageo. Drawn from a single cask, the bottles are priced at GBP £6,995 and are available today as a worldwide exclusive for pre-order through World Duty Free Group’s online outlet www.worldofwhiskies.com.

The Brora distillery closed in 1983, yet some of the famous liquid has been slowly maturing to perfection in a Scottish warehouse. This fine, pale gold Single Malt, taken at the natural cask strength of 59.1% from a single cask distilled in 1972, is the first 40 year old Brora whisky ever to be bottled, and the oldest and rarest Brora expression ever released. It has been drawn from what is considered to be the most brilliant of its highly-peated bottlings – the famous 1972 reserve.

The exquisite packaging of Brora 40 Year Old reflects the true quality, craftsmanship and luxury credentials of the rare Brora liquid. The decanter is presented in a beautiful wooden case, an interpretation of the closed Brora distillery, skilfully handcrafted by the Queen’s cabinet makers at N.E.J Stevenson Ltd1. The bespoke designers were appointed to craft the case because of their expertise, which is evident in other highly respected creations, such as the unique chests that house the Diamond Jubilee by John Walker & Sons.

The whisky itself is housed in an exquisite crystal decanter that bears the golden emblem of the Scottish Wildcat2, the legendary guardian of the closed distillery and crest of the distiller’s founder, the Duke of Sutherland. The unique crystal stopper is etched with the number ‘40’ and the decanter has an engraved copper neck detailing the 1972 distillation year.

Steve White, Global Marketing Director of Diageo Global Travel and Middle East, said: “We have chosen to launch Diageo’s most expensive Single Malt whisky, Brora 40 Year Old, through our exclusive partnership with World Duty Free Group UK. We are confident that the supreme quality and rare nature of this whisky will delight and excite Single Malt collectors and aficionados who will want to add a bottle of this prestigious whisky to their prized collection.”

David de Miguel, Global Head of Liquor at World Duty Free Group comments, “It’s great to be partnering with Diageo on this worldwide exclusive malt whisky launch, which showcases our ability to consistently offer a range of unique whiskies across our stores. The exceptional quality of this rare whisky will attract and intrigue whisky connoisseurs, helping to highlight our reputation as whisky specialists with the finest expertise”.

Brora 40 Year Old is available for pre-order from today, exclusively at www.worldofwhiskies.com, at a recommended retail price of GBP £6,995 for 70cl, and will be available for collection from selected UK World of Whiskies and World Duty Free Group stores from 21st April 2014.

Notes

About N.E.J Stevenson Ltd 1

N.E.J. Stevenson Ltd is cabinetmaker to Her Majesty Queen Elizabeth II and Holder of a Royal Warrant. A Royal Warrant is personally granted by one of three ‘Grantors': HRH Queen Elizabeth II, HRH The Duke of Edinburgh and HRH The Prince of Wales.

The Scottish Wildcat 2

A proud survivor, of which fewer than 400 remain in the wild today. Impressed by its ferocity, it is said, early settlers and Highland Clans made the wildcat their symbol, to proclaim a fierce independence of spirit, tenacity and resilience. The wildcat featured on the Duke of Sutherland’s family crest and in time became the distillery emblem.

History of the Brora Distillery

The distillery was first founded in 1819 as the Clynelish distillery in the town of Brora in Sutherland. A new Clynelish distillery was built on an adjacent site in 1967 and two years later the old one re-opened under the name Brora Distillery. During the 1980s the whisky industry suffered at the hands of a slowing global economy and, along with several other malt distilleries in Scotland, Brora closed down, shutting its doors for the final time in May 1983.

Brora 40 Year Old Tasting Notes

Appearance: Pale gold
Nose: Soft and smoky with notes of gently rising honey, fruit, musk and menthol. With water, the nose gives rise to a harmonious fusion of ground white pepper, toasted hazelnuts and toffee, followed by an appetising smoke.
Palate: Concentrated wood-smoke and ash closely followed by soothing honey and a hint of liquorice, giving way to toasted hazelnut notes. Cereals form an undercurrent of tangy clarity against smoke, salt and toffee flavour.
Finish: Hints of eucalyptus and spice, followed by a long, smooth and savoury smoke. With water, sweet wood smoke lingers with hints of dark chocolate.

AA Brora 40 Year Old Bottle Shot

About Diageo:
Diageo is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Crown Royal, JεB, Buchanan’s, Windsor and Bushmills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.

Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people and its brands, visit www.diageo.com. For Diageo’s global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit www.DRINKiQ.com.

Celebrating life, every day, everywhere.

ABOUT WORLD DUTY FREE GROUP

World Duty Free S.p.A., is the holding company of World Duty Free Group, one of the world’s leading travel retailers, operating mainly in airports and with a broad geographical reach. It has operations in 21 countries and more than 140 locations with over 500 stores, from its heartland in Western Europe, to the Americas, the Middle East and Asia. In 2012, the company posted a turnover of more than 2,002 million Euros.

World Duty Free Group’s core business is tax and duty free shopping and its proposition covers the complete spectrum of airport shopping including Beauty, Wines & Spirits, Food & Confectionery, Tobacco, Sunglasses, Watches & Jewellery and Souvenirs.

World Duty Free Group operates some of the most exciting and engaging airport shops in the world, with focus on the customer and innovative marketing programmes, including multi channel digital and live in-store interactive promotions.

World Duty Free S.p.A. is listed on the Italian FTSE MIB 40 since 1 October 2013 with the ticker symbol WDF:IM.

World Duty Free Group has been awarded as Airport Retailer of 2013 by Frontier Magazine. For more information, please visit www.worlddutyfreegroup.com

AA Brora 40 Year Old, a rare Single Malt, is released today from the now silent Brora distillery

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