Jura Launches Search for the World’s Best Stories – Scotch Whisky News


Jura Launches Search for the World’s Best Stories 

Jura Whisky has launched a search for the world’s best stories, with the chance to win two all-expenses paid trips to the 2014 Jura Whisky Festival.

Starting today (31 October), Jura Whisky is calling on all budding storytellers to submit a story in 1,000 characters or less. Every fortnight for ten weeks Jura Whisky will provide a different story theme for inspiration. The themes kick off this week with Travel Adventure, followed by Day Dreams, A Brush with Death, Into the Wild and Happily Ever After.

Art Wednesday will provide further inspiration by producing a series of videos which tell the stories of interesting, influential creatives and their work. The first two videos will feature writer Marcel Theroux and musician Nick Mulvey (previously of Portico Quartet), with more to follow.

From the competition entries, three stories will be chosen each week and turned into bespoke illustrations by creative agency Holler which will be posted on to jurawhisky.com.  At the end of the ten weeks, each of the 30 winning stories will be put to the public vote to find the favourite. Voting will remain open for two weeks.

The winner with the most votes will have a once in a lifetime opportunity to enjoy an all-expenses paid trip to Jura for the 2014 Whisky Festival to help select the new special edition festival bottling which will be launched at the 2015 Festival. Staying in the luxurious Jura Lodge, the winner will be treated to a VIP tour, taking in all of Jura’s ‘must sees’, including a speedboat trip to the Corryvreckan whirlpool, tea on the beach and a visit to Barnhill where Orwell wrote 1984.

Gemma Parkinson, Brand Manager at Jura Whisky, said: “As the nights draw in, the residents of Jura like to settle down by the fire, pour a dram and swap a story or two. In that spirit, we have launched a season of storytelling to celebrate tales worth sharing. Some of Jura’s best and most loved stories, both real and mythical, are those that have been handed down through generations of islanders over the years. That’s why we’re on the hunt to find the world’s best stories, to celebrate and reward the art of great storytelling.”

The competition, which opens today, Thursday, 31 October, and will run right through until Friday, 10 January 2014, is part of Jura Whisky’s new ‘Story Season’ campaign. The competition is open to entrants from all countries.

For more information on Jura Whisky’s search for the world’s best stories, including detailed terms and conditions, visit www.jurawhisky.com.

About Jura

Off the west coast of Scotland lies one of nature’s best kept secrets, the Isle of Jura.  Populated by a community of less than 200, known as Diurachs (the Gaelic name for the people of Jura), the island is home to Jura distillery and an award-winning range of single malt whiskies.

There are four classic bottlings in the Jura Collection, each with their own distinctive flavour profiles: the light and delicate Origin 10; the rich and full bodied Diurachs’ Own 16 year old; and Superstition and Prophecy, which are lightly and heavily peated respectively.

Jura whisky, as we know it today, was born in the late 1950s when two local estate owners – Robin Fletcher and Tony Riley-Smith – took the bold decision to rebuild the Jura distillery following decades of neglect, employing architect William Delme-Evans. By 1963 their work was complete, providing much needed economic support for an isolated island community.

The story of the distillery’s rebirth is one of many that define the unique character of Jura, the islanders and their whisky. From the Writers’ Retreat to the annual Music and Whisky Festivals, Jura continues to generate stories worth telling.

To find out more visit www.jurawhisky.com

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