New Chapter Written for The Glenlivet as The Guardians of The Glenlivet are Invited to Select its Next Single Malt – Scotch Whisky News

TheGlenlivetGuardians'Chapter

New Chapter Written for The Glenlivet as The Guardians of The Glenlivet are Invited to Select its Next Single Malt

The Glenlivet, the original single malt Scotch whisky, is calling on its global community of consumers, The Guardians of The Glenlivet, to create a piece of history by inviting them to select its next limited edition release, The Glenlivet Guardians’ Chapter.

Three exciting new single malt whiskies have been created by Master Distiller Alan Winchester from the distillery’s exceptional cask collection and classified by their taste – CLASSIC, fruity with soft sweet caramel and toffee notes, EXOTIC rich with warm spicy notes and REVIVAL, fruity with a creamy sweetness*.

The three whiskies will be taken on a worldwide tour and showcased at tasting events in dozens of countries; Australia, USA, UK, India, South Africa and Japan to name but a few. Guardians will come together to sample, savour and select the expression they want to become The Glenlivet Guardians’ Chapter and share their passions with other kindred whisky spirits.

A new, content-rich online space has also been created exclusively for Guardians, where they can cast their vote for which expression becomes Guardians’ Chapter. The site explores the Classic, Exotic and Revival themes in other areas of cultural appreciation aside from whisky, such as art, design, style and technology. In addition to tasting notes with a twist, the hub will include short films, photography and interviews aimed to capture the imagination of new and existing whisky fans.

Following the final tasting event in December, the Guardians’ votes will be counted and the winning whisky will be proclaimed “The Guardians’ Chapter”. A limited run of 2000 9 litre cases will be released globally from February 2014.

Nikki Burgess, Brand Director for The Glenlivet, comments: “Choosing a Scotch whisky is normally a privilege reserved for a very select handful of experts revered for their knowledge, passion and experience. With The Glenlivet Guardians’ Chapter, we wanted to recognise and reward the knowledge, passion and experience of our Guardians and invite them to write the next chapter in The Glenlivet’s history. We’re excited to see which whisky our Guardians choose and hope it brings members – new and old – closer together.”

To become a member of The Glenlivet Guardians community, please visit: www.theglenlivet.com/guardians

* Tasting notes for The Glenlivet Guardians’ Chapter tastes

Classic – 48.7% ABV – non chill filtered
Notes of honey and caramel are able to be tasted due to the Spanish and American oak casks

Exotic – 48.7% ABV – non chill filtered
A darker and deeper flavour is developed from the use of sherry casks

Revival – 48.7% ABV – non chill filtered
The refill bourbon casks deliver hints of vanilla, fresh fruit and crème brûlée

Notes:

RRP: $85

About The Glenlivet

The Glenlivet is the No 2 single malt Scotch whisky in the world. Crafted in the remote Livet Valley since 1824, it is the only whisky with the unchallengeable right to be called The Glenlivet.

For further news of upcoming events: Visit www.theglenlivet.com or www.facebook.com/theglenlivet

About Chivas Brothers
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth Gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.

In July 2010, Chivas Brothers launched The Age Matters campaign to help consumers understand the importance of Scotch whisky age statements.

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