TOMATIN CELEBRATES UK GROWTH WITH DOUBLE FRINGE WIN – Scotch Whisky News

tomatin30

TOMATIN CELEBRATES UK GROWTH WITH DOUBLE FRINGE WIN

Tomatin Distillery is celebrating being the first distillery to have ever been awarded the ‘The Spirit of Whisky Fringe Award’ at the Whisky Fringe in Edinburgh for two consecutive years. The Highland company, which has experienced 150% growth in UK sales over the past 3 years, was once again voted the outright winner by visitors to the Fringe last weekend for its 30 Year Old Highland Single Malt Scotch Whisky.

The Whisky Fringe is an annual event held in the stunning venue of The Mansfield Traquair in Edinburgh, organised by whisky retailer Royal Mile Whiskies. Now in its 12th year, the sell‐out three day event presents over 200 whiskies to 500 visitors who vote for their favourite whisky they have sampled. No other distillery has previously been placed in 1st position two years running.

Tomatin has experienced 150% growth in UK sales over the past three years due to its change in strategy and increased exposure. Stephen Bremner, Sales Director, explained: “Whilst our business is predominantly export, the UK has become an increasingly important market for us. Our whiskies consistently rate highly in international whisky competitions, which is not only reflective of the overall growth of the brand but is also testament to the quality of the spirit we release. Consumers in the UK are finally sitting up and taking notice of Tomatin.”

Bremner continues: “It is a great achievement that we have scored highly in this event’s top ten voted whiskes for the past three years at the Whisky Fringe, and we are especially delighted that our new edition 30 year old has won the top prize two years running. What makes this award so special is that it is voted for not by industry experts but by customers themselves, so we are thrilled our whiskies rate so highly.”

Tomatin Distillery had two expressions in the top ten in 2011 (their limited edition ‘Decades’ release marking Douglas Campbell’s 50 years’ service to the company and the previous bottling of Tomatin 30 year old) and a further two in the top ten in 2012 (their 1982 single cask and the overall winner the new edition 30 Year Old).

The Tomatin 30 Year Old is available to buy from www.royalmilewhiskies.com.

 TOMATIN DISTILLERY CO LTD

The Tomatin Distillery Co Ltd is a producer and blender of Scotch whisky, boasting a strong core range of single malt whiskies along with a range of popular blends.

Website: www.tomatin.com

Facebook: www.facebook.com/Tomatin1897 Twitter: www.twitter.com/Tomatin1897

The distillery was established in 1897, and while historically the whisky produced was primarily sold for use in other brands of blended whisky, the company is now very focussed on growing the Tomatin single malt brand in its own right.

The company’s most popular blends are The Antiquary, The Talisman and Big ‘T’.

The distillery is owned by Japanese company Takara Shuzo: http://www.takarashuzo.co.jp/english/index.htm

Comments are closed.


Powered by WordPress