THE WHISKY SHOP TOASTS DESIGN AWARD – Scotch Whisky News

THE WHISKY SHOP TOASTS DESIGN AWARD

The Whisky Shop’s premium flagship London store, which has raised the bar for whisky retailing across the globe, has won a prestigious design award.

Universal fit-out specialists Portview in partnership with project managers, Leckenby Associates and luxury retail design consultancy, gpstudio have scooped the 2013 National Association of Shopfitters (NAS) Design Partnership Award for Retail for creating a truly unique customer experience at The Whisky Shop’s new concept store in the heart of Piccadilly.

The Whisky Shop project fought off stiff competition in the hotly contested retail category, which included the new Burberry 44,000 sq ft global flagship on Regent Street and the bespoke Christian Louboutin boutique in Selfridges, London.

Located across from world famous London landmark The Ritz Hotel, The Whisky Shop was designed to be luxurious, accessible and educational to both whisky novices and connoisseurs, leading them on a whisky journey of discovery and celebrating the heritage and craftsmanship of the product.

The Whisky Shop is the first retail store in the UK to provide a dedicated platform for some of the world’s most exclusive whiskies.  The Piccadilly store is widely regarded by the industry as the leading specialist whisky retailer in the world.

Interactive tasting displays, an information bar featuring iPad technology and a futuristic whisky library showcasing an unrivalled collection under fluorescent angel wings, in reference to whisky terminology ‘the angels’ share’,  are just some of the features which position the store at the pinnacle of whisky shopping destinations.

Andrew Torrance, Managing Director of The Whisky Shop, said: “Our vision for the Piccadilly store was to take whisky retailing to a new level by dispelling many of the common myths about whisky.  It is fantastic that The Whisky Shop has been recognised with this prestigious design accolade in the face of world-class competition including Burberry’s new global flagship store on Regent Street.

“The partnership team of Portview, Leckenby Associates and gpstudio brought a fresh and innovative approach to the design and fit-out of the store, tapping into the heritage of whisky as a product whilst also challenging perceptions and ripping up the rule book of traditional whisky retailing.  Their visual and experiential treatment of the space has brought a theatrical quality to the art of retail.”

Simon Campbell, Managing Director, Portview Ltd, said: “We are always delighted to work on high-quality projects with distinctive brands such as The Whisky Shop which allow us to bring our experience to a prime location.  Working on site brought its challenges in terms of noise disruption and scheduling deliveries in a busy area, which we are proud to say we managed effectively.  The team created a bespoke environment which maintains the integrity of The Whisky Shop’s premium products and truly reflects their heritage, achievements which are recognised by this award from our own industry.”

Craig Leckenby from Leckenby Associates, said: “”It is very rare to get a project team that are all as committed and talented as the team that worked on The Whisky Shop – a lot of hard work in the early stages helped make this project run smoothly right up to hand over which was on time and on budget.  It was not an easy project but those are always the best ones to deliver.”

Gregor Jackson from gpstudio said: “The design had two main objectives – educating and informing the consumer, and conveying a sense of the skill and craftsmanship involved in the creation of this fascinating luxury product.  We wanted to make a strong statement whilst remaining welcoming and accessible, and it’s great to see our work recognised by industry peers.”

The NAS Design Partnership Award recognises excellence in interior design and shopfitting contracting with emphasis on the special partnership between designer/architect and contractor that high quality contracts such as these demand.

The NAS Design Partnership winners were announced at an Award Ceremony at Westminster Abbey in London on Thursday 16th May 2013.

The Whisky Shop is the UK’s largest whisky only specialist with 21 stores nationwide.  For further information please visit www.whiskyshop.com or contact 0141 427 2977.

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