CHIVAS LAUNCHES DRIFTING: PART 2
(Click on poster above to watch the film)
Chivas Regal, the world’s original luxury whisky, has released the conclusion of Drifting, a two-part short film co-directed by Diego Luna and Gael Garcia Bernal, produced in partnership with Mexican art house film company, Canana.
Drifting Part 2 sees Garcia Bernal take over from Diego Luna as director following Luna’s Drifting Part 1 film, which set up the story of three friends who reunite after having drifted apart. A practical joke in part 1 saw the friends left in a precarious situation which Bernal has to resolve in the concluding film.
Following the launch of the second instalment, Chivas is encouraging its fans to celebrate real-life friendship by taking part in an exclusive competition to win an all-expenses-paid trip for two friends to the legendary Cannes Film Festival, of which Chivas is an official sponsor, for a special screening of Drifting. The We Go Way Back photo competition asks participants to upload pictures of themselves with their best friend, showing moments of friendship and shared memories*. People can vote for their favourite submissions in the gallery showcasing entries.
James Slack, Chivas Regal Global Brand Director, says: “Drifting explores themes of trust, forgiveness and acceptance, which are integral elements to friendships and the partnership has real life friendship and collaboration at its core – from the story of Canana to the way the two directors are working together on the short. We’re confident that this partnership will really resonate with modern gentlemen around the world and demonstrate how in tune Chivas is with their values and lives. We hope that with the Chivas and Canana content and our Facebook competition, we will give Chivas fans a rewarding experience.”
To view Drifting and exclusive behind the scenes interviews with Diego Luna and Gael Garcia Bernal visit www.chivascanana.com
*The We Go Way Back competition will be open for entries from the 18th February through to 24th March 2013. People can vote for their favourite submissions until 31st March. The winner will be selected by Canana from the ten submissions with the most votes.
About Chivas Regal
Chivas Regal is a truly global brand, selling 4.9 million 9L cases annually in more than 150 countries across Europe, Asia Pacific and Americas. The Chivas Regal range is the epitome of style, substance and exclusivity and includes Chivas Regal 12, 18 and 25 Year Old.
About ‘Real Friends, Make Time’
Chivas Canana Present was inspired by ‘Here’s to Real Friends’, the latest instalment of the Live with Chivalry campaign, featuring two short films about friendship directed by Academy Award® winning short filmmaker Joachim Back. The two cinematic films focus on the trials, tribulations and idiosyncrasies of modern male friendships, celebrating the stories that bind real friends together.
For further information visit www.chivascanana.com
CANANA was founded in 2005 by Diego Luna, Gael Garcia Bernal, Pablo Cruz, and most recently joined by partner and CEO Julián Levin. Over the past 7 years, CANANA has produced over twenty films including Abel, Luna’s first feature length film, Sin Nombre, Miss Bala, directed by Gerardo Naranjo, and most recently, the English language film, Chavez, directed by Luna and based on the life of Mexican-American labour union organizer César E. Chávez.
In 2012, CANANA expanded its operations in the U.S. with Canana L.A., bridging the talent pool between Latin America and the U.S. with such projects as A Man Must Die, a political thriller produced in collaboration with Focus Features, with Naranjo set to direct. In México, CANANA added both a television arm, which produced Soy Tu Fan, starring Ana Claudia Talancón and Niño Santo, and a distribution outlet, CANANA Presenta, which has been releasing international art house films in Mexico for six years across all platforms, with a catalogue of more than 50 titles, including the award-winning NO, Pina, and The White Ribbon. The partners’ passion for film has also reflected through Documental Ambulante, a traveling documentary festival that has taken over 200 documentaries to communities across México, having recently completed its 8th tour.