Ballantine’s 12 Year Old Launches Second Partnership with British Designer of the Year Lee Broom – Scotch Whisky News
Ballantine’s 12 Year Old Launches Second Partnership with British Designer of the Year Lee Broom
Ballantine’s 12 Year Old today announced a second partnership with critically acclaimed British product and interior designer, Lee Broom. The Ballantine’s 12 Year Old Ritual by Lee Broom was revealed at the designer’s ‘Public House’ show at the renowned Salone Del Mobile in Milan.
Collaborating for the second time, Ballantine’s and Lee showcased the limited edition serving ritual which has been influenced by vintage crystal whisky decanters with a contemporary twist. The Ritual reflects the cultural amalgam of old meets new that is predominant in Broom’s work.
Speaking of the collaboration, Broom said “I am delighted to be collaborating with Ballantine’s 12 Year Old. As a British designer who designs and manufactures all of my collections in the UK, it is a wonderful opportunity to collaborate with a heritage British label to reinterpret my design style into a new medium.”
The Ritual looks like a decanter but on closer inspection, breaks into three individual sections for single or shared occasions:
• The base acts as the whisky glass, sealing the notes and aromas
• The middle section is for ice cubes or can be used as a second whisky glass
• The top is to hold water or other ingredients to enhance the aromas of Ballantine’s 12 Year Old
This marks Lee’s second partnership with Ballantine’s 12 Year Old, after collaborating with five other critically acclaimed European artists to launch the concept bar ‘Art of BEYOND’ in 2011.
Peter Moore, Ballantine’s Global Brand Director, said “We are delighted to be working with Lee Broom again on Ballantine’s. Lee is an outstanding designer whose philosophy and values complement the brand perfectly. His work subtly mixes traditional and heritage cues with a modern and elegant twist very much like Ballantine’s 12 Year Old. A great match.”
The ritual will be released in a limited edition of 200 serving rituals to global markets including France, Mexico and Brazil.
Ballantine’s is the No 1 Scotch whisky in Europe and No 2 in the world with annual sales of 6.2 million nine litre cases. It is the most comprehensive range of quality aged blended Scotch whiskies available anywhere.
Ballantine’s 12 Year Old
Ballantine’s 12 Year Old has won eight top industry awards since 2004 (IWSC Silver ’04,’05,’06,’07,’08 and ISC Silver ’08) including a Double Gold at the San Francisco World Spirits Competition in 2005 and 2007. In 2009, it was awarded Gold at The Scotch Whisky Masters. The elegant, smooth taste of Ballantine’s 12 Year Old blended Scotch whisky is one to be appreciated and enjoyed in style. With its unique depth of character and exquisite balance of selected quality malt and grain Scotch whiskies, Ballantine’s 12 Year Old is blended to perfection.
Lee Broom founded his company five years ago and has since gone on to become one of the UK’s leading product and interior designers. In his career to date, Broom has launched five furniture and lighting collections, designed over 40 retail, restaurant and bar interiors and has won more than 17 awards, including the ‘Best British Designer’ at the British Design Awards in November 2011.
Broom designs, manufactures and retails his own collections, in addition to collaborating with leading brands such as Ballantine’s, Westfield, Heals, Deadgood and Philips. The importance of the manufacturing process is integral to Broom’s philosophy with all of his unique contemporary pieces produced in Britain. Broom works closely with specialist traditional craftsman from the initial concept to final production runs.
Broom’s products are now retailed worldwide, including Selfridges, Liberty, Lane Crawford, Conran, Chaplins, Le Bon Marché and other retailers globally.