Archive for April, 2012

Isle of Skye is the Winner at the Scottish Grand National – Scotch Whisky News

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Isle of Skye is the Winner at the Scottish Grand National

Scotland’s First Minister, Alex Salmond, presents the Isle of Skye Blended Scotch Whisky Scottish Jump Trainers’ Championship Award to Scotland’s number one National Hunt trainer, Lucinda Russell

April 2012: Scotland’s number one National Hunt trainer, Lucinda Russell, owner of Arlary House Stables was presented with the Isle of Skye Blended Scotch Whisky Scottish Jump Trainers’ Championship Award 2011/12 by Scotland’s First Minister, Alex Salmond, at Saturday’s Scottish Grand National at Ayr.

The official whisky partner for Scottish Racing, Isle of Skye Whisky also sponsored the high profile Scottish Champion Hurdle at Ayr Racecourse.

The Isle of Skye Blended Scotch Whisky Scottish Champion Hurdle trophy was presented to winning jockey, Robert Thornton, Simon Munir (owner) and Alan King (trainer) of winning horse, Raya Star. The award was presented by Edith Russell, wife of Ian Macleod Distillers Chairman Peter Russell, owner of Isle of Skye Scotch Whisky.

Scotland’s leading National Hunt yard, Arlary House has earned a strong reputation, sending out winners the length and breadth of Britain, from Perth to Cheltenham. It has been a record-breaking season for Arlary House, having over 55 race wins, including Brindisi Breeze, who won the Albert Bartlett 3 mile Novice Hurdle at this year’s Cheltenham Festival race – the first Scottish Cheltenham winner for 10 years. Brindisi Breeze is owned by Sandy Seymour from St Andrews, was ridden by Campbell Gillies from Haddington and trained by Lucinda Russell, both of whom are sponsored by Isle of Skye Scotch Whisky.

Lucinda Russell owner of Arlary House Stables and winner of the Isle of Skye Blended Scotch Whisky Scottish Jump Trainers’ Championship Award 2011/12, said: “I’m really proud to have won this prestigious award. The hard work of the Arlary team and support from everyone, including the Scottish public and especially Isle of Skye Whisky has been incredible.

Iain Weir, Marketing Director for Ian Macleod Distillers, commented: “We’re delighted that Lucinda Russell has won this year’s Isle of Skye Blended Scotch Whisky Scottish Jump Trainers’ Championship Award.”

“This is the second year that we’ve sponsored the Scottish Champion Hurdle at Ayr Racecourse. The event’s values of tradition and excellence sit neatly with the exceptional qualities Isle of Skye 8 Years Old Blended Scotch Whisky possesses. Both are in perfect synergy in terms of their Scottish roots, passionate commitment to achieving excellence and determination to be the best.”

The Scottish Champion Hurdle was first run in 1966 when the winner was Blue Venom. It was awarded Grade 2 status in 1991 and was run on the opening day of the two day Scottish Grand National meeting until 1994 when it moved to the Saturday.

Isle of Skye Whisky is also the official Whisky Partner of Scottish Racing which encompasses all five of Scotland’s racecourses – Ayr, Hamilton Park, Kelso, Musselburgh and Perth. The sponsorship is part of the brand development for Isle of Skye, raising the profile of the award-winning Blended Scotch throughout Scotland’s racecourses and beyond.

For further information visit: www.isleofskyewhisky.com

For UK distribution of Isle of Skye Blended Scotch Whisky and all other Ian Macleod brands, contact Alan Wardrop, UK Sales Manager, Ian Macleod Distillers, 01506 852205 www.ianmacleod.com

Notes

Images:

Image 1: First Minister, Alex Salmond, presents the Isle of Skye Blended Scotch Whisky Scottish Jump Trainers’ Championship Award to Scotland’s number one National Hunt trainer, Lucinda Russell

Image 2: Edith Russell (wife of Ian Macleod Distillers Chairman Peter Russell, owner of Isle of Skye Whisky) presenting the Isle of Skye Blended Scotch Whisky Scottish Champion Hurdle Trophy. (L-R) Robert Thornton (jockey), Edith Russell, Simon Munir (owner) & Alan King (trainer)

Isle of Skye blended Scotch whisky is available in 8 Years Old, limited edition 21 and 50 Years Old. An exceptionally smooth and mellow Scotch whisky containing a high proportion of carefully selected Island and Speyside Malts, the 8 Years Old has been described by whisky expert Jim Murray, as “an absolute must for any Islay-philes out there – in fact, a must for everybody. Your taste buds are beaten up and caressed simultaneously. One of the most enormous yet brilliantly balanced whiskies in the world.”

The Isle of Skye 8 Years Old is available in a range of sizes – (1.5 litre, 35cl and 5cl) and 70cl in Tesco and Asda etc.

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Modernizing Liquor Laws Overdue – Scotch Whisky Red Tape

Modernizing liquor laws overdue

By James Romanow

I am currently trying to organize a scotch tasting to be held in Saskatoon.

I want a specific set of scotch served to illustrate the regional characteristics of single malts.

I was asked to do this in seven weeks. That’s about how long it takes to set up and manufacture a new cellphone design. In the liquor business in Saskatchewan, seven weeks is a back-breaking deadline.

Among the hurdles needing to be cleared are:

. It’s illegal for a venue to serve liquor it doesn’t purchase itself, so a new, separate liquor licence is required. Because the hotel fears for its licence and profit margin, the event must be carefully negotiated, requiring at least four hours of three people’s time.

. The Saskatchewan Liquor and Gaming Authority’s special order desk is incapable of sourcing, ordering and delivering to me in less than eight weeks 25 bottles of unlisted scotch available in several places across Canada.

. Willow Park, a Regina vendor that actually carries these labels, properly listed under the SLGA system, cannot get the 25 bottles within five weeks because the product must go from the Alberta warehouse to the SLGA warehouse to Willow Park and then to me. This despite Willow Park having all of the inventory in its warehouse in Calgary.

The SLGA has ordered the closure of Saskatoon wine vendor Cava Wines. Cava is accused of buying wine in Alberta for resale in Saskatchewan, and possibly – some of the story is rather murky – for buying wine or wine futures in France.

Our baroque liquor laws are firmly founded on prohibitionism, on the certainty that liquor drinkers are an immoral lot who are always trying to circumvent the law. This legal structure is buttressed by an NDP faith that all jobs should be government jobs, and a spineless government bul lied into submitting to the prohibitionist-NDP axis.

Don’t believe me? Why then are we perfectly content to tax gasoline sold by an entirely private network of distributors and vendors, but are compelled to sell all alcoholic products via a single government importing agency? Oh, and virtually all “imports” come from notoriously sinful places such as Edmonton.

If all we want is the income to run our government, sales taxes will do the job. If our goal is maximizing government taxes, then we want as many vendors and distributors as possible. We do not have either, so I assume we want something else.

I am hard pressed to imagine what else that could be, except the selfrighteous glow that comes from burning witches and punishing sinners.

The SLGA warehouse is set up to handle 700,000 cases annually, but actually must deal with 2.1 million. In June 2008 I suggested to then-SLGA minister Dan D’Autremont that the government privatize the warehouse. He said it was impossible because “you need bonded warehouses.”

A new warehouse is now planned. It has yet to be built or opened. This is called moving at the speed of government.

Now the SLGA is apparently claiming the right to sell French wine futures, always a favourite procurement channel for rubbies and other alcoholics.

That’s not covered by existing legislation. However, to win that right, Cava Wines will probably have to litigate to at least one appellate level.

If I buy wine in France I can import it, as long as I pay the appropriate taxes at the border. “Aha!” the supporters of the current system say. “You’d just sneak across the border to buy it from those dissolute Albertans.” Unfortunately this is already happening.

Any number of my readers have told me of the joys of loading up the minivan at the Edmonton SuperStore.

Anyone should be able to set up a business selling wine futures. They are selling a financial product, not liquor. Anyone should be able to organize wine tastings without having to worry about what wines are carried at any venues, or by which vendors.

You don’t need to privatize the SLGA. The government can maintain as many stores as it and we wish to have. Remember us? We’re the voters.

This is our problem. All the government needs to do is draft legislation that includes a clause that allows bypassing the SLGA warehouse.

The government failed to do so in 2008 because it was and is terrified of attempting to bring the liquor laws into the 21st century. The Calvinists and voters afraid of change have won. What the neo-prohibitionist ideologues have done is to partially fund Alberta health care. They also made events such as beer, wine and scotch tastings difficult, expensive and rarer than need be.

Three cheers and goodbye, Cava Wines. It was fun while it lasted.

© James Romanow  All rights reserved. No re-publication without express permission by the owner. This article is reproduced here with the express permission of the author. Please visit his blog at www.drbooze.com Romanow is a Saskatoon based freelancer who writes a regular column on wine for The StarPhoenix.

Send us your own ‘Vignettes – Moments in Whisky’. If you have a whisky moment please feel free to submit your moment and we’ll do our best to publish it. Go on, you know you want to be famous…

The Whisky Exchange in Japan – Karuizawa Trip Pt.1 – Japanese Whisky News

TWE in Japan – Karuizawa Trip Pt.1

Last month, I was privileged to join Sukhinder on a trip to Japan as guests of Number One Drinks Co., who import some of Japan’s finest whiskies into the UK, including Ichiro Akuto’s Chichibu and his famous Ichiro’s Malt Card Series. Fans … Continue reading >>

The Whisky Vault “A Selection of Our Very Rare Latest Whiskies” – Scotch Whisky News

New Arrivals at The Whisky Vault – 27 April 2012

 Recent additions to the website include a couple of the brilliant Rare Malts Series, a collection of fantastic Lagavulin’s and a couple of old Loch Lomond’s! 

Bruichladdich 1970 Valinch, ‘I Was There’ 2001 Bottling, 45.5% ABV, 50CL – £499

One of just 250 special releases bottled to celebrate the reopening of the Bruichladdich distillery on the 29th May 2001. A 1970 distillation, matured in cask 5081. 

Glen Elgin 1969, Gordon & MacPhail’s Private Collection 2010 Bottling, 40.4% ABV, 70CL – £499

This first-fill sherry hogshead cask was distilled on the 7th November 1969 and was bottled in 2010 for Gordon & MacPhail’s Directors’ Private Collection. This is one of just 50 exclusive bottlings. 

Lagavulin 12 Year Old, 1980’s White Horse Bottling with Box, 43% ABV, 75CL – £999

This excellent 12 year old Islay malt, bottled in the 1980’s by White Horse Distillers, is superbly preserved and considered very scarce! 

Old Rhosdhu 1967, 40% ABV, 70CL  – £249

Rare 1967 Old Rhosdhu that was produced at the Loch Lomond distillery and bottled in August 1999. 

Pride of Strathspey 1950, 40% ABV, 75CL – £699

Undisclosed 1950 Speymalt, widely renowned as an early Macallan, that was bottled by Gordon & MacPhail and is becoming increasingly thin on the ground. 

St. Magdalene 1970 23 Year Old, Rare Malts Selection, 58.43% ABV, 70CL – £599

A fabulous 23 year old Lowland malt from St. Magdalene that was distilled in 1970. Bottled at a natural cask strength of 58.43% ABV for the excellent and prestigious Rare Malt Series. 

Visit the website at http://www.thewhiskyvault.com/ to view all the latest products and an existing catalogue of the world’s most sought after and rare whiskies.

The Whisky Vault Ltd
Web: www.thewhiskyvault.com
Enquiries: mail@thewhiskyvault.com

The Master Blender “U and V take us into final lap of the World’s Best Bars” – Whisky News

 

 

U and V take us into final lap of the World’s Best Bars

Just one more week to go and then we’ll publish a full list – complete with your suggestions added in – but what’s made the grade in U and V? Are there more bars than we had with Q? Let’s see…

U

Under The Stairs, Edinburgh, Scotland

A little eclectic gem in Edinburgh that encourages its guests to sit back, relax and enjoy themselves. A good selection of whiskies are on offer but where they really excel is in their seasonally inspired cocktail menu. Simply delicious. 

Ubiquitous Chip, Glasgow, Scotland

Drawing its menu and recipes from Scottish grannies, aunties, folklore and regional Scottish dishes, this restaurant is often named as Glasgow’s best restaurant. It has three bar areas – the Big Pub, the Roof Terrace and The Wee Pub which is apparently the smallest bar in Scotland – which all serve up an impressive selection of drams and cocktails. It’s definitely favourite of ours. 

V

VOC, London, England

Combines traditional 17th Century punch recipes with modern techniques to create a menu of cocktails that London hasn’t seen for over 200 years. With late opening hours, a courtyard area, an incredible cigar selection along with a bar menu ideally designed to match the drinks of the forgotten era, VOC is a must-visit destination. 

Voodoo Rooms, Edinburgh, Scotland

A fantastic venue in the heart of the city. Amazing cocktails served by a friendly knowledgeable staff. Look out for Fettercairn Fior as their cocktail of the week – a sensory delight! 

So where else is good that starts with a U or a V? Let us know in the comments below

KENTUCKY LIEUTENANT GOVERNOR, LOUISVILLE MAYOR JOIN HEAVEN HILL DISTILLERIES, INC ANNOUNCING DOWNTOWN LOUISVILLE ATTRACTION THE EVAN WILLIAMS BOURBON EXPERIENCE™ – Sunday American Whiskey News

KENTUCKY LIEUTENANT GOVERNOR, LOUISVILLE MAYOR JOIN HEAVEN HILL DISTILLERIES, INC. ANNOUNCING DOWNTOWN LOUISVILLE ATTRACTION THE EVAN WILLIAMS BOURBON EXPERIENCE™

LOUISVILLE, KY—Heaven Hill Distilleries, Inc., along with Kentucky Lieutenant Governor Jerry Abramson and Louisville Mayor Greg Fischer, announced today in Louisville the September 2013 opening of The Evan Williams Bourbon Experience™. The Evan Williams Bourbon Experience™ will be a multi-million dollar artisanal distillery, immersive tourism experience and retail location which will celebrate the legacy of Evan Williams, Kentucky’s first distiller and namesake of Heaven Hill’s flagship Bourbon brand. Heaven Hill Distilleries—the largest family owned and operated distilled spirits company in the country, and producers of Evan Williams, the second largest selling Bourbon in the United States and the world—will be renovating their historic building at 528 West Main Street, in the heart of what was once called “Whiskey Row” in Louisville. Evan Williams, who also served as an early Trustee of the City of Louisville, served as wharfmaster, and built the first county clerk’s office and city jail, set up his early distillery in 1783 near what is now 6th and Main Streets in downtown Louisville—almost directly across Main Street from where the new attraction will be located.

The highlight of The Evan Williams Bourbon Experience™ will be a fully functioning, artisanal pot still distillery, viewable to visitors and capable of producing a range of American Whiskey types and styles. The gleaming copper pot stills are a modern version of the same type of equipment Evan Williams himself set up in his distillery along the Ohio River over 200 years ago.

The signature feature of The Evan Williams Bourbon Experience™ will be the façade of the building, which will feature a five story high Evan Williams Bourbon bottle. The pouring bottle will be reproduced as window graphics in the top three floors, but becomes three dimensional in the two lower floors as the neck of the bottle and a large glass in the lobby form a flowing “Bourbon fountain.”

The Evan Williams Bourbon Experience™ will offer guests guided, immersive tours where they are brought back in time to see Evan Williams’ original distillery, Louisville wharf scenes and high definition video renderings of turn-of-the-century Whiskey Row. A dioramic video wall display allows guests to see how Heaven Hill’s modern Bernheim Distillery operates and how it is different from those in Evan Williams’ era, and then visitors will get to see a combination of the two—a state-of-the-art modern distillery using the same types of pot stills used in early Bourbon-making days.

Displays on warehouses and aging will also be included, and guests of legal drinking age will have the opportunity to enjoy a tutored tasting of premium Bourbons in two different themed tasting rooms. One of these tasting rooms will be modeled after the interior of the Philip Hollenbach Co. Whiskey Distributor that occupied the building prior to Heaven Hill’s acquisition over 70 years ago. In addition, a large retail area will offer a range of Evan Williams branded merchandise, specialty food products, and a number of Heaven Hill’s premium Bourbons and American Whiskeys for sale to the public. Finally, a “speakeasy” themed event space in the lower level will be available for corporate use, as well as public rental for special functions.

“We are thrilled to welcome Heaven Hill’s amazing addition to this historic section of Louisville,” said Lt. Gov. Abramson. “Downtown is growing into a popular destination for tourists and families, making for another bright spot in Kentucky’s rich tradition and history.”

The Evan Williams Bourbon Experience™ is expected to attract in excess of 100,000 visitors annually, and will generate a significant amount of state and local tax revenue, as well as creating 14 new full time and nine part time jobs at the attraction. Heaven Hill was approved today by the Kentucky Economic Development Finance Authority for economic incentives for the project.

“This is a great project, not only because of Heaven Hill’s significant investment and the jobs it will create, but for the history that is being reclaimed as the bourbon industry returns to Main Street in downtown Louisville,” said Louisville Mayor Greg Fischer.

Heaven Hill has operated its Bourbon Heritage Center® in Bardstown as part of the Kentucky Bourbon Trail® attraction since 2004. Drawing over 70,000 visitors annually, it is the most visited attraction in Nelson County and a past winner of Whisky Magazine’s “Visitor Attraction of the Year” award at the magazine’s annual “Icons of Whisky” Awards. Heaven Hill also sponsors the Evan Williams Bourbon Bar on the lower level of the KFC Yum! Center, another high visibility venue in Louisville for one of the nation’s fastest growing high volume Bourbon brands, according to A.C. Nielsen.

“We at Heaven Hill Distilleries are so pleased to be able to announce this exciting new initiative for Louisville, for the Commonwealth of Kentucky, and for our Evan Williams Bourbon brand,” stated Heaven Hill Executive Vice President Harry J. Shapira. “It brings together a lot of important economic development, tourism and historical forces—an important new manufacturing and distillation facility, a major Louisville and Kentucky-themed attraction, and the history of Whiskey Row and Evan Williams as an important Louisville figure and early distiller. 122 years ago, when this building was first constructed, this area of Main Street was an important center of commerce for the Bourbon industry, and now Evan Williams, Kentucky’s first commercial distiller, is coming back home to his original locale. We are looking forward to the same kind of success and accolades with the new Evan Williams Bourbon Experience™ that we have been fortunate enough to receive for our Bourbon Heritage Center in Bardstown.”

“This is an exciting time for the Commonwealth and Heaven Hill,” said Kentucky Governor Steve Beshear in a prepared statement. “Heaven Hill’s growing presence only adds to the appeal of downtown Louisville and means new jobs for Kentucky families and a boost to our economy. The Bourbon industry is one of Kentucky’s signature industries and plays a vital role in Kentucky’s economic success, representing thousands of jobs and producing millions of dollars in incomes.”

IMAGE CUTLINE: (L to R) Louisville Mayor Greg Fischer, Heaven Hill Distilleries, Inc. President Max Shapira, Heaven Hill Distilleries, Inc. Executive Vice President Harry Shapira, and Kentucky Lieutenant Governor Jerry Abramson, unveil The Evan Williams Bourbon Experience™. Slated to open in Downtown Louisville in September 2013, The Evan Williams Bourbon Experience™ will be a multi-million dollar artisanal distillery, immersive tourism experience and retail location which will celebrate the legacy of Evan Williams, Kentucky’s first distiller and namesake of Heaven Hill’s flagship Bourbon brand. Heaven Hill Distilleries—the largest family owned and operated distilled spirits company in the country, and producers of Evan Williams, the second largest selling Bourbon in the United States and the world—will be renovating their historic building at 528 West Main Street, in the heart of what was once called “Whiskey Row” in Louisville.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.

Heaven Hill reminds you to “Think Wisely. Drink Wisely

JACK DANIEL’S TENNESSEE HONEY INTRODUCES NEW SIZES – Sunday American Whiskey News

JACK DANIEL’S TENNESSEE HONEY INTRODUCES NEW SIZES

New 100 ml, 200 ml and 1.75 Liter Sizes Offered to Increase Convenience and Retail Presence for Top-Selling New Spirit

LYNCHBURG, TENN., (APRIL 2012) – The growing number of consumers who enjoy Jack Daniel’s Tennessee Honey will soon have more options when it’s time for their next purchase. Beginning in May, the leading seller in the increasingly-popular flavored whiskey category will be available in 100 ml, 200 ml and 1.75 liter bottles.

Launched nationally in April 2011 as the first new offering from the Jack Daniel Distillery in nearly a generation, Jack Daniel’s Tennessee Honey is crafted with world-renowned Jack Daniel’s Old No. 7 Tennessee Whiskey and mingled with a proprietary honey liqueur resulting in a unique, smooth offering. It was initially introduced in the U.S. in 50 ml, 375 ml, 750 ml and 1-liter bottle sizes.

“Due to the incredible consumer reception, Jack Daniel’s Tennessee Honey was the #1 new spirit of 2011,” said Jack Daniel’s Tennessee Honey Brand Manager Casey Nelson. “The new sizes give our friends additional choices and more convenient ways to enjoy Tennessee Honey.”

Jack Daniel’s Tennessee Honey was ranked the top new spirit in the U.S.* and was launched in Canada during October 2011.

Fly Straight. Drink Responsibly.

* Source: AC Nielsen, New Spirits Brands Past 12-mo Dollar & 9L Case Sales, Ending 3.3.12

About Jack Daniel’s
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Whiskey-Based Ready-to-Drink Beverages and Jack Daniel’s Country Cocktails.

BARTON 1792 DISTILLERY WHISKIES EARN HIGH PRAISE IN ULTIMATE SPIRITS CHALLENGE – Sunday American Whiskey News

BARTON 1792 DISTILLERY WHISKIES EARN HIGH PRAISE IN ULTIMATE SPIRITS CHALLENGE

BARDSTOWN, kENTUCKY (April, 2012) –The winners from the 2012 Ultimate Spirits Challenge have been announced, and both 1792 Ridgemont Reserve and Kentucky Tavern Kentucky Straight Bourbons from the Barton 1792 Distillery received high honors.

1792 Bourbon was named a Finalist for the Chairman’s Trophy for Bourbon. It was awarded a rating of 95 points and given an “Extraordinary; Ultimate Recommendation.” The judges’ tasting notes for this small batch bourbon noted, “It finishes crisp and full.”

Kentucky Tavern Bourbon, a newcomer to the Ultimate Spirits Competition, garnered a rating of 92 points and an “Excellent/Strong Recommendation.” Judges noted this bourbon had, “lots of pleasing fruit aromas – banana, apple, cherry – and a moderate vanilla sweetness.”

2012 was the third year for the Ultimate Spirits Competition and 36 different bourbon brands were entered in the prestigious competition, founded by noted spirits writer Paul Pacult. The Competition was held last month in New York City. Full results of the USC can be found at http://www.ultimate-beverage.com/the-results/2012-spirits-results/

About Barton 1792 Distillery

Barton 1792 Distillery is part of Barton Brands of Kentucky, with facilities in Bardstown, Ky., Carson, Calif., and Baltimore, Md. Barton Brands is owned by the Sazerac Company, a family-owned company based in New Orleans, La. Barton 1792 Distillery was established in 1879 and continues today as the only fully-operating Distillery in the “Bourbon Capital of the World.” 1792 Ridgemont Reserve Bourbon whiskey is produced at Barton 1792 Distillery. This small batch Bourbon whiskey is the recent winner of a double gold medal at the San Francisco World Spirits Competition. To learn more about the Distillery visit www.1792bourbon.com

Jim Beam Unleashes Highly Anticipated Devil’s Cut on Australia – Sunday American Whiskey News

Jim Beam Unleashes Highly Anticipated Devil’s Cut on Australia

Jim Beam is expecting a hot reception to the Australian release of their new premium bourbon; Devil’s Cut. In an innovative first, Jim Beam uses a unique proprietary process to extract bourbon from the wood of the barrel before blending it with six year old Jim Beam, resulting in a deep, dark flavour and aroma that bourbon consumers won’t be able to resist.

Devil’s Cut plays on the notion of the “Angel’s Share” in bourbon making; the portion of liquid lost to evaporation. After ageing, when the bourbon is emptied from the barrels, a certain amount of whiskey is left trapped within the wood. It’s that liquid, and the rich, wicked flavours it has developed that are extracted to blend with a six year old Jim Beam Bourbon, producing the 90 proof Devil’s Cut.

Ray Noble, Brand Director of Bourbon, believes Devil’s Cut will encourage bourbon aficionados to invest in premium Jim Beam products.

“Following the product’s success in the US, Australians have been eagerly waiting for it to hit the shelves here – the intrigue from consumers through social media and in-store has been overwhelming. It’s exciting to be able to finally offer bourbon lovers of Australia our Jim Beams Devil’s Cut which will definitely appeal to people who are looking for a bourbon product with a more robust flavour, excitement and depth, ” said Noble.

With Australian’s love of bourbon, the Jim Beam team is optimistic that bourbon enthusiasts will appreciate the intense notes of wood, oak and vanilla, derived from the charred oak barrel, that Devil’s Cut has to offer, and is best enjoyed neat, on the rocks or mixed with cola or dry.

Devil’s Cut will make up one of the six characters in Jim Beam’s latest promotion, The Vegas Job. One lucky Australian will be flown to Las Vegas, along with five of their friends, to engage in a series of daring stunts in order to retrieve the stolen Jim Beam recipe and the chance to win up to $50,000. Each contestant will be matched with the Jim Beam product that best suits their personality, playing on the brand characteristics of Jim Beam Honey, Jim Beam Black Cherry, Jim Beam White, Jim Beam Black and Jim Beam Bonded.

To find out more about Devil’s Cut, along with The Vegas Job, visit Jim Beam’s Facebook page: http://www.facebook.com/JimBeamAustralia and the Australia website: http://www.jimbeam.com.au

Devil’s Cut will be unleashed on all good liquor stores for a RRP $49.99.

About Beam Inc.

As one of the world’s leading premium spirits companies, Beam is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company’s brands, including Jim Beam Bourbon, Maker’s Mark Bourbon, Sauza Tequila, Canadian Club Whisky, Courvoisier Cognac,

Teacher’s Scotch Whisky, Kilbeggan Irish Whiskey, Laphroaig Scotch Whisky, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, EFFEN Vodka, Pucker Flavored Vodka, Larios Gin, Whisky DYC, DeKuyper Cordials, and Skinnygirl Cocktails. Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,200 passionate associates worldwide generated 2011 sales of $2.8 billion, volume of 34 million 9-liter cases and some of the industry’s fastest growing innovations.

Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index. For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.

Become The Host With The Most – Scotch Whisky News

Become The Host With The Most

Chivas Regal has joined forces with party maestros Andre and Lionel of Le Baron to launch a gentleman’s guide to becoming the ultimate host at home.

‘The Art of Hosting’ will teach the tricks of the trade when it comes to pulling off a great party. From concocting simple cocktails certain to impress, to creating that perfect ambience, the Art of Hosting is an expert guide on everything required by the discerning gentleman who wants to entertain in style, inside.

A bespoke playlist created by the Le Baron duo with ‘home-tainment’ in mind is also available to download from www.chivas.com/artofhosting. And all the top tips can be accessed exclusively by those who buy the Chivas & Le Baron limited edition bottle.

André of Le Baron nightclub fame said: “Entertaining at home is so popular right now and we wanted to create a collection which would really inspire people to host their own parties with confidence and with style. With Chivas at the heart of the celebration, who can resist – let the party begin!”

Notes:

The Chivas Regal & Le Baron Limited Edition will be available globally from April 2012 and will retail at a premium of approximately 10% compared to Chivas Regal 12 Year Old.

Chivas Regal is a truly global brand, selling 4.6 million 9L cases annually in more than 150 countries across Europe, Asia Pacific and Americas. The Chivas Regal range is the epitome of style, substance and exclusivity and includes Chivas Regal 12, 18 and 25 Year Old.

About Chivas Brothers
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth Gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.

In July 2010 Chivas Brothers launched The Age Matters campaign to help consumers understand the importance of Scotch whisky age statements.


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