CHIVAS BROTHERS REVEALS CREATIVE SEASONAL GIFT OFFERING
Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard, is launching a series of stylish limited edition gift sets in time for the lucrative festive period. Luxury gift packaging for its award-winning, premium brands including The Glenlivet, Ballantine’s and Chivas Regal, is set to attract new and existing customers by maximising on-shelf prominence across international markets.
Chivas Regal, Europe’s leading super-premium Scotch whisky, is launching a stunning gift set designed by prolific artist Alex Trochut in key markets globally. Inspired by Chivas Regal heraldry, the design incorporates a contemporary, bold monogram based on the twists and movements of a steel ribbon. The striking tin, which has a dramatic metallic finish, combines the simplicity, elegance and masculinity of the Chivas Regal brand, in a contemporary presentation.
Ballantine’s Finest, the leading Scotch whisky brand in Europe, will celebrate 100 years of the expression’s iconic square shouldered bottle with the launch of a premium gift tin. Adorned with the brand’s centenary logo, the sleek navy blue and silver case tells the story of how George Ballantine left an impression a century ago when he introduced the distinctive bottle and logo, which remains synonymous with Ballantine’s Finest today. The pack also includes a silicon ice cube tray to encourage off-trade consumers to enjoy their Ballantine’s over iconic ‘B’ embossed ice cubes.
Ballantine’s 12 Year Old is extending its ‘Beyond’ activity with the introduction of gift packaging which invites consumers to look beyond the ordinary, to discover the extraordinary. The striking packaging will engage consumers through its intriguing use of design and print which creates the illusion that the pack is wrapped in a tartan ribbon and secured with a metal seal. The 3D effect is achieved by multiple embossing which lifts the ribbon off the tin and creates a weave detail. The effect continues inside the pack with Ballantine’s 12 Year Old tasting notes embossed on the inside of the lid.
The Glenlivet, the single malt that started it all, is introducing three luxury gift sets for its 12, 15 and 18 Year Old expressions. The 70cl bottles will be housed in a premium dark green, red and blue box respectively which boldly features the brand’s crest and age statement. The elegant gift packaging flips open to reveal the bottle encased by premium red inner packaging. Offering on-shelf stand-out during the significant sales period, The Glenlivet packaging will reinforce the quality credentials of the world’s No 2 single malt whisky.
Eric Benoist, International Marketing Director, Chivas Brothers says, “We recognise the importance of providing our customers with specialist gift offerings during this key sales period. These creative, contemporary gift sets will ensure maximum shelf stand-out enticing both new and existing customers, while driving the growth of our global brands and their respective categories.”
Chivas Brothers is the Scotch whisky of PernodRicard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky. Its portfolio includes Chivas Regal, Ballantine’s, The Glenlivet, Royal Salute, Aberlour, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.
In July 2010 Chivas Brothers launched The Age Matters campaign to help consumers understand the importance of Scotch whisky age statements.