Scapa reborn thanks to precious Chivas Brothers stocks
Neil Macdonald, Brand Director for Malts at Chivas Brothers, explains: “Scapa has long held a special place in the whisky drinker’s heart and this new expression represents another opportunity to experience the beguiling whisky which is Scapa. Like the natural harbour of Scapa Flow where the distillery is located, this malt is a ‘safe haven’ for those wishing to explore the intriguing world of island malts thanks to its light, unpeated, approachable style.”
He adds: “Since Chivas Brothers acquired Scapa in 2005, we have taken great care to improve the stock profile which means we are now in a position to release this very rare, precious new expression that perfectly showcases Scapa’s unique personality.”
While the stunning new packaging is inspired by the natural beauty and colours of the Orcadian landscape, the brand name has been carefully crafted to add a sense of movement and strength that is evocative of the island itself. As Scapa means ‘boat’ in Norse, a traditional Orcadian ‘yole’ is used as the brand icon.
The tall elegant bottle conveys the graceful and alluring nature of the whisky inside and will appeal to both a younger, more style-conscious consumer as well as traditional malt aficionados and experts who have long espoused the virtues of Scapa.
Master Distiller Stuart Pirie is passionate about Scapa and immensely proud of the new 16 Year Old creation: “There are just three other people who work at the distillery with me and we are all thrilled at the opportunity to launch Scapa as a 16 Year Old. The malt is very limited and therefore we expect huge demand for this special whisky which tastes even better as an older expression. The new Scapa remains true to its roots but will appeal to an even wider audience.”
Scapa 16 Year Old is the ultimate expression of provenance and is indelibly linked to the remote Orkney isle where it is made. The island boasts an awe-inspiring landscape and a bounty of some of the country’s most delicious fresh ingredients including excellent seafood and cheese.
The Scapa distillery was founded in 1885 and uses a rare Lomond pot-still. Scapa has won seven top industry awards in the last three years including an International Wine and Spirits Competition gold medal – best in class in 2007.
The new expression will initially be available in the UK, Scandinavia, France, the US and Travel Retail with a price point of £50 (circa €60, US$70-80).
Neil Macdonald concludes: “Drinking Scapa is the whisky equivalent of a walk along the beach on a bright summer’s day – a delight for all the senses.”